Course Dates & Times

GreenFig’s Digital Marketing Science course will be offered in the Fall of 2017, with classes beginning on September 13, 2017.  We will meet on Wednesday and Thursday evenings and one Saturday per month, and will be located in virtual classrooms in New York City and San Francisco Bay Area through February 2018. Please see below for a complete schedule.

Digital Marketing Science Course Schedule Overview

Wednesday & Thursday Sessions: 4:00-7:00 pm Pacific Time/ 7:00-10:00 pm Eastern Time

Saturday Sessions: 9:00 am-2:00 pm Pacific Time/ 12:00-5:00 pm Eastern Time

Click here for a PDF of the Course Overview >


FUNDAMENTALS

Business Bootcamp

Wednesday, September 13

Cognitive Bias & the Impact on Marketing

Thursday, September 14

Planning for ROI – Baseline KPIs for CMO Dashboards

Wednesday, September 20

Understanding Total Addressable Market (TAM) & Ideal Customer Profile (ICP)

Thursday, September 21

Sales & Marketing Alignment & Funnel Processes

Saturday, September 23


STRATEGY

Aligning Business Strategy, Brand Strategy & Message Strategy

Wednesday & Thursday, September 27 & 28

Understanding B2B Buyers

Wednesday & Thursday, October 4 & 5

Aligning Content Strategy & Storytelling – Marketing & Sales Enablement 

Saturday, October 7


DIGITAL MARKETING TACTICS

Digital Marketing Overview – How All Tactics Work Together

Wednesday, October 11

Intro to SEO Basics

Thursday, October 12

Pay Per Click – Planning & Optimization

Wednesday, October 18 – Thursday, October 19

Campaign Development – Full Funnel Engagement Strategies – Inbound, Outbound, Nurturing, Customer Deepening

Saturday, October 21

Google Analytics

Wednesday, October 25 – Thursday, October 26

Website Optimization & Experimentation

Wednesday, November 1

Account Based Marketing (ABM)

Thursday, November 2

Social Analytics & Targeting

Wednesday, November 8 – Thursday, November 9

Sales Enablement – How & Why

Wednesday, November 15

Math of the Business

Thursday, November 16


TECHNOLOGY

Intro to Marketing Automation & Martech Review

Wednesday, November 29

AI vs Machine Learning – The Impact on Marketing

Thursday, November 30

Salesforce – Crash Course in CRM

Wednesday, December 6

Marketo Training 

30+ hours of in-the-application learning

December 7, 9, 13 & 14 and January 3, 4, 10 & 11, 2018

Analytics & Measurement

Saturday, January 13


REAL-WORLD PROJECT

Real-world Company Projects

80+ hours of working on digital marketing projects

January 16 – February 16

(Digital Marketing Course Overview subject to change)

Course Tuition

 $2,499

 

NEED MORE INFORMATION?

If you have any questions, please contact us.

GET IN TOUCH