Course Dates

GreenFig’s Digital Marketing Science course will be offered in the Summer and Fall of 2018 at Colleges campuses across the country. You will find below an overview of the course syllabus with details around each class. If you’re interested in joining one of our classes, please complete our application form and someone will contact you soon!

Digital Marketing Science Course Overview


FUNDAMENTALS

Business Bootcamp

Cognitive Bias & the Impact on Marketing

Planning for ROI – Baseline KPIs for CMO Dashboards

Understanding Total Addressable Market (TAM) & Ideal Customer Profile (ICP)

Sales & Marketing Alignment & Funnel Processes


STRATEGY

Aligning Business Strategy, Brand Strategy & Message Strategy

Understanding B2B Buyers

Aligning Content Strategy & Storytelling – Marketing & Sales Enablement


DIGITAL MARKETING TACTICS

Digital Marketing Overview – How All Tactics Work Together

Intro to SEO Basics

Pay Per Click – Planning & Optimization

Campaign Development – Full Funnel Engagement Strategies – Inbound, Outbound, Nurturing, Customer Deepening

Google Analytics

Website Optimization & Experimentation

Account Based Marketing (ABM)

Social Analytics & Targeting

Sales Enablement – How & Why

Math of the Business


TECHNOLOGY

Intro to Marketing Automation & Martech Review

AI vs Machine Learning – The Impact on Marketing

Salesforce – Crash Course in CRM

Google Analytics Training

Marketo Training

Analytics & Measurement


APPRENTORSHIP

Real-world Company Projects

 

NEED MORE INFORMATION?

If you have any questions, please contact us.

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