Applied Business Science Course
GreenFig is a micro education company offering microdegrees in applied business science. These include business functions such as: customer success, finance, marketing, products, sales, sales operations, service and support.
GreenFig’s current course offering is in digital marketing science. Other GreenFig courses will come online for the Summer and Fall 2018 semester. If you are interested in any of the other courses we may offer, fill out the contact form, state which course you are interested in, where you are located, and we will notify you as soon as new courses and their delivery dates are finalized.
Digital Marketing Science Course
GreenFig’s Digital Marketing Science course curriculum has been tailored by industry experts to help you master critical strategic concepts in a short period of time. You will learn how to set up and run Marketo and other market-leading digital marketing applications that companies use to convert marketing strategy into operational execution. We will also help you prepare for your Marketo Certified Associate (MCA) exam.
The course is taught in 5 modules: Fundamentals, Strategy, Digital Marketing Tactics, Technology and Apprentorship. You will spend the first part of the course in a classroom setting, engaging with and learning from our instructors and guest speakers. You will spend the second part working with industry experts applying what you have learned on a real project, for a real company, our apprentorship (apprentice + mentor = apprentorship).
During the Fall and Spring semesters, our courses have been designed for delivery over a 16 week period to align with most higher-ed programs. During the summer, the course is compressed over an 8 to 10 week period of time.
For specific dates and times of GreenFig courses, check the courses and times section.
At the end of the course, you and your team members will present the results of your apprentorship project. This is a great way for you to share and learn from the experiences of your classmates as well as enhance your presentation skills.
In order to qualify for the GreenFig Digital Marketing Science microdegree, students must achieve the following qualifications:
- Pass Assessments with a score of 80% or higher
- Achieve Google Analytics Individual Certification (GAIC)
- Complete the Apprentorship module of course with a positive rating from project mentor(s)
Digital Marketing Science Course Overview
Cognitive Bias & the Impact on Marketing
Planning for ROI – Baseline KPIs for CMO Dashboards
Understanding Total Addressable Market (TAM) & Ideal Customer Profile (ICP)
Sales & Marketing Alignment & Funnel Processes
Aligning Business Strategy, Brand Strategy & Message Strategy
Understanding B2B Buyers
Aligning Content Strategy & Storytelling – Marketing & Sales Enablement
DIGITAL MARKETING TACTICS
Digital Marketing Overview – How All Tactics Work Together
Intro to SEO Basics
Pay Per Click – Planning & Optimization
Campaign Development – Full Funnel Engagement Strategies – Inbound, Outbound, Nurturing, Customer Deepening
Website Optimization & Experimentation
Account Based Marketing (ABM)
Social Analytics & Targeting
Sales Enablement – How & Why
Math of the Business
Intro to Marketing Automation & Martech Review
AI vs Machine Learning – The Impact on Marketing
Salesforce – Crash Course in CRM
Google Analytics Training
Analytics & Measurement
Real-world Company Projects