Applied Business Science Course

GreenFig is a micro education company offering microdegrees in applied business science. These include business functions such as: customer success, finance, marketing, products, sales, sales operations, service and support.

GreenFig’s current course offering is in digital marketing science. Other GreenFig courses will come online for the Summer and Fall 2018 semester. If you are interested in any of the other courses we may offer, fill out the contact form, state which course you are interested in, where you are located, and we will notify you as soon as new courses and their delivery dates are finalized.

Digital Marketing Science Course

GreenFig’s Digital Marketing Science course curriculum has been tailored by industry experts to help you master critical strategic concepts in a short period of time. You will learn how to set up and run Marketo programs and other market-leading digital marketing applications that companies use to convert marketing strategy into operational execution. 

The course is taught in 5 modules:  Fundamentals, Strategy, Digital Marketing Tactics, Technology and Apprentorship. You will spend the first part of the course in a classroom setting, engaging with and learning from our instructors and guest speakers. You will spend the second part working with industry experts applying what you have learned on a real project, for a real company, our apprentorship (apprentice + mentor = apprentorship).

During the Fall and Spring semesters, our courses have been designed for delivery over a 16 week period to align with most higher-ed programs. During the summer, the course is compressed over an 8 to 10 week period of time.

For specific dates and times of GreenFig courses, check the courses and times section.

At the end of the course, you and your team members will present the results of your apprentorship project. This is a great way for you to share and learn from the experiences of your classmates as well as enhance your presentation skills.

In order to qualify for the GreenFig Digital Marketing Science microdegree, students must achieve the following qualifications:

  • Pass Assessments with a score of 80% or higher
  • Achieve Google Analytics Individual Certification (GAIC)
  • Complete the Apprentorship module of course with a positive rating from project mentor(s)

 

Digital Marketing Science Course Overview


FUNDAMENTALS

Business Bootcamp

Cognitive Bias & the Impact on Marketing

Planning for ROI – Baseline KPIs for CMO Dashboards

Understanding Total Addressable Market (TAM) & Ideal Customer Profile (ICP)

Sales & Marketing Alignment & Funnel Processes


STRATEGY

Aligning Business Strategy, Brand Strategy & Message Strategy

Understanding B2B Buyers

Aligning Content Strategy & Storytelling – Marketing & Sales Enablement


DIGITAL MARKETING TACTICS

Digital Marketing Overview – How All Tactics Work Together

Intro to SEO Basics

Pay Per Click – Planning & Optimization

Campaign Development – Full Funnel Engagement Strategies – Inbound, Outbound, Nurturing, Customer Deepening

Google Analytics

Website Optimization & Experimentation

Account Based Marketing (ABM)

Social Analytics & Targeting

Sales Enablement – How & Why

Math of the Business


TECHNOLOGY

Intro to Marketing Automation & Martech Review

AI vs Machine Learning – The Impact on Marketing

Salesforce – Crash Course in CRM

Google Analytics Training

Marketo Training

Analytics & Measurement


APPRENTORSHIP

Real-world Company Projects

NEED MORE INFORMATION?

If you have any questions, please contact us.

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