Making a Strategic Impact

Making a Strategic Impact

When GreenFig approached me about participating as an instructor in its new Digital Marketing Science Course, I was not only honored but thrilled to have a chance to participate in a new, innovative program to build savvy digital marketers. Traditional university...
3 Ways to Shore Up Your Skills for the Digital Age

3 Ways to Shore Up Your Skills for the Digital Age

Recently, the GreenFig blog featured a post about the growing value of liberal arts-educated workers and why their nontechnical skills, such as writing and communications, are increasingly attractive to tech firms across the country. Another reason for this is that...
History Majors: You’ve Got a Future in Tech

History Majors: You’ve Got a Future in Tech

We’ve all heard the joke: What’s the difference between a large pizza and a history degree? One can feed a family of four. For the purposes of the pun, history can be replaced with any liberal arts major. From English and art history to political science...
Where are all the digital marketers?

Where are all the digital marketers?

If you’re struggling to find good digital marketing talent, you’re not alone. Whether you need a digital marketing generalist who can drive multi-channel strategies and tactics, or skilled practitioners of tools such as Google Analytics, Marketo and Salesforce, the...

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